In an attempt to find answers to questions pertinent to business challenges and changes faced today, PricewaterhouseCoopers invited global academics, politicians, and business leaders to share their views on the gender gap and how it will impact the future.
As has been pointed out with increasing frequency, a certain group think has been widely blamed for the economic crisis we find ourselves in today. Studies indicate that women are more comprehensive thinkers and less attracted to excessive risk than are their male peers.
World Bank Managing Director Ngozi N. Okonjo-Iweala formally launched a Private Sector Leaders Forum (PSLF) with IFC Executive Vice President Lars Thunell and World Bank Vice President Danny Laipziger at the World Economic Forum January 2009 summit in Davos, Switzerland. This innovative public-private partnership is the latest initiative of Gender Equality as Smart Economics, the World Bank Group’s Gender Action Plan (GAP).
This article focuses on the need for consumer goods companies to target both men and women in their advertising, not just women. By appealing to “parents and children” and not “mothers and children,” companies will gain access to a new market opportunity.
Much has been done to increase gender equality in education over the past 15 years. National governments and the international community have followed through on promises made in various international forums to increase investments in girls’ education. Overall female enrollment at the primary level in low-income countries has accordingly grown from 87 percent in 1990 to 94 percent in 2004, considerably shrinking the gender gap. This progress is the result of recognition of centrality of girls’ education in development and the overall progress made under the Education for All (EFA) agenda.