Advertising, Marketing & Stereotypes

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

Wendy Davis, the Over-Night Liberal and Feminist Superstar, Has Pink Sneakers

Wendy Davis, the over-night liberal and feminist superstar, has pink sneakers.

Did you know this fact? Of course you did.


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This Father’s Day, If You Care to Send the Very Best, Don’t Reinforce Sexist Gender Role Stereotypes

Sexism is not a one-party issue. Expectations to fulfill gender role requirements do not only negatively affect women, but men as well. The cards we give to fathers and mothers on their respective holidays exemplify how we view their roles as a society—views that may act as a barrier to men and women’s familial and workplace fulfillment. For example, we tell fathers on Father’s Day that they are providers and protectors whose wisdom, toughness, and strength maintain their families. They are bearers of respect and integrity.


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The State of Women of Color in the United States

Issue brief from the Center for American Progress:

This issue brief examines the state of women of color in the United States at large in regards to four key areas: the workplace wage gap, health, educational attainment, and political leadership. While conversations in the mainstream media would suggest that women of color are a monolithic entity, it is important to note that women of color are a diverse group with a variety of experiences. We offer specific data points on various racial and ethnic groups where available as we present the issues of greatest importance to women of color today, but remember that data are not always available for direct comparisons of different groups of women of color compared to their white counterparts.

 

URL: 
http://www.americanprogress.org/issues/2012/07/women_of_color_brief.html
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