Communications, Media & Gender

Mainstream media and the communications sector are still largely male-dominated in management, ownership and representation. Women hold only 3 percent of leadership positions in the sector. And despite the parity of female and male graduates from journalism schools in the U.S., women reporters on average make $9,000 less per year than their male cohorts. New media and the internet are offering new opportunities for women’s involvement, with an estimated 7.3 million more women online than men and 23 million women who use blogs, including the emerging “momosphere,” or moms who blog. A vibrant feminist media is building alliances to combat sexism and amplify voices and critical viewpoints. Initiatives from our network, such as SheSource and the Women’s Media Center, are aiming to address the absence of women as experts and opinion leaders in the public sphere.

Women are Always "On": Broadband Survey Results May 2011

Wanting to learn how women use high-speed Internet or broadband technology, BPW Foundation conducted an online research survey in March of this year.  The purpose of was to explore the opportunities in business and personal advancement that technology has opened up and overall, how it has impacted women’s lives.
 
We know that the Internet has become widely available and essential for personal interactions, education, training and economic opportunities – think job searches, marketing, researching, networking and more. But along with others we heard that women were not as technically proficient in the use of new technology.
What we learned was that ninety-three percent of the women surveyed felt that high-speed Internet has improved their lives.
URL: 
http://www.bpwfoundation.org/documents/uploads/Internet_Survey_Release_Final.pdf

September 2011 Short Survey: Networking and Social Media Usage

W‐Biz Insight panelists participated in a very short survey this September 2011. They shared about their networking and social media usage. About one‐fourth of panelists reported that they attend a networking event at least once a week, while about one‐third attend an event one to three times a month. About 15% of panelists rarely or never attend networking events.

 
Seventy‐eight percent of all survey respondents use social media for their businesses, and 55.3% use social media at least once a week. The type of social media used most frequently is LinkedIn at 88.0%. This is followed closely by Facebook (75.2%), Twitter (59.0%), and a blog (44.4%). Among those women business owners who use social media at least once a week, 89.2% use LinkedIn, 83.1% use Facebook, and 71.1% use Twitter.
URL: 
http://www.womensbusinessresearchcenter.org/Data/practicearea/sept2011shortsurve/september_2011_short_survey.pdf

Gender in Televised Sports: News and Highlights Shows, 1989 - 2009

Participation and excitement over women’s sports may have exploded in recent decades, but you would never know it if you receive your information from nightly TV news and sports highlights shows.  Nearly four decades following the passage of Title IX, coverage of women’s sports on news and highlights shows still lags far behind that of men’s sports.  In fact, a 2010 CFR-sponsored study revealed that coverage of women’s sports on television news and highlights shows was at its lowest levels ever, since 1989 when the study began.

 

URL: 
http://dornsife.usc.edu/cfr/gender-in-televised-sports/
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