From the news release :
"It is abundantly clear that our girls have a vision of their leadership potential that is incompatible with what we know they can achieve," says Anna Maria Chávez, CEO of Girl Scouts of the USA. "The ToGetHerThere campaign is the launch of a cause to impact our girls now, so that we can inspire them to achieve leadership roles in all aspects of society."
Girl Scouts has launched a $1 billion philanthropic campaign for girls to fuel this effort, and to fund opportunities that enable girls to lead. Ninety percent of funds raised will go directly to services and programs for girls across the nation and in 94 countries globally to help fill critical talent gaps in finance, science, technology, environmental, and global leadership arenas.