"Walmart Launches Global Women's Economic Empowerment Initiative; Effort Includes Goal to Source $20 Billion from Women-Owned Businesses in the U.S." read the headline on Walmart's press release announcing a new "gender washing" initiative.
Well, ok, they didn't mention "gender washing." I made up the term to convey the same meaning "green washing" evokes when it's used to describe companies that try to look environmentally responsible -- while doing little or nothing to actually change themselves or improve the environment.
Still, $20 billion is a lot of money. Or is it? According to the New York Times, the $4 billion a year that Walmart will spend sourcing from women-owned U.S. businesses works out to a measly 5% of the company's annual operating expenses.