Global Girl Media, an educational nonprofit founded in January 2009, aims to use the 2010 World Cup to empower young women by teaching them about digital media.
Its first project, called "Kick It Up!", will teach about 20 disadvantaged South African teenagers to report on the Cup, and will also encourage them to tell stories about their lives.
The girls will be trained by South African journalists, sportscasters, and established personalities in women's sports in all aspects of reporting, including blogging and video editing. The intent is to give the girls a new outlet, and a way to interact with their communities