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Survey: Put Her in the Driver's Seat: Social Tools Empower Women's Car Buying Process
BlogHer’s study explores how women use social media to help make decisions during the car purchasing cycle.
From the article:
BlogHer’s most recent study explores how women use social media to help make decisions during the car purchasing cycle.
In order to have a robust sample, the survey was fielded across two different populations online:
The BlogHer network (26 million women)
Total U.S. Online in 7 markets (Atlanta, Boston, NY, Chicago, Dallas, San Diego, Portland)
1,090 total women aged 18-76
377 total men aged 18-76
Key Takeaways for Automotive Manufacturers
Social Media helps women get excited to buy a new car; blogs help calm her nerves and increase her confidence.
Women still come to you: Your site, your dealership. Shape their experiences there
Bring them real user experiences: On your site and on theirs.
Be an aggregation point for women’s voices
Participate and become a part of a woman’s social graph
October 19, 2011
Associated Issues & Expertise:
Advertising, Marketing & Stereotypes
Communications, Media & Gender
Communications, Culture & Society
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