Report: Study Reveals how Women Recalibrate the American Dream
A WomanWise multi-generational study of 800 women across the U.S. reveals that the American Dream has shifted. The consulting firm explains that it examined American women's attitudes and behaviors because women drive our economy and that their findings will help companies find meaningful business and marketing opportunities.
As we struggle with global conflict, economic uncertainty and bloated personal debt, is it really true that the American Dream – our Founding Fathers' vision for "Life, Liberty and the pursuit of Happiness" – is slipping away? Maybe not. A new multi-generational study of 800 women across the U.S. reveals that the dream has not gone away, but it has changed.
Results of the study show that women's perspectives about what's important in life have changed across all age groups.
The white picket fence has vanished. Women today are more realistic and less idealistic. Visions of the classic suburban home, 2.5 kids and being financially supported by a successful husband are a thing of the past.
A sense of humanity prevails. The world has been spinning out of control and women are taking responsibility for making it a better place. She's re-setting the moral compass, and her need for giving back and being socially responsible has never been stronger.
The freedom to choose. Individuality reigns. Society no longer dictates how women should live their lives. Women of all ages feel they can have it all.