The Accounting MOVE Project is produced by strategic communication firm Wilson-Taylor Associates, Inc., in partnership with the American Society of Women Accountants (ASWA) and the American Woman’s Society of Certified Public Accountants (AWSCPA). The report finds that over half of today's accounting graduates are women and that firms are going to have to adapt to the new face of the profession.
From the report:
2011 Key Findings and Recommendations
Millennials want to invest in their careers at firms — on their own terms.
Male millennials expect women to be business leaders and change agents.
Women millennials expect male peers to be equitably included in all development and work-life programs
Women have made incremental gains at the top level.
Business development programs should be customized for all professional employees, including new associates.
Business development programs should pay for themselves — right away.
Build on Transparency
Open, clear reporting about the progress of a firm's women builds credibility.
The “self deselection” dynamic is disarmed by open communication.
Millennials expect honest dialogue about all MOVE topics, including compensation structures.
Small is Strong
Women expect to gain partner-track skills more quickly at regional and local firms.
Local and small regional firms should use association-sponsored programs as the nucleus for women's initiatives and business development programs.
Some of the most powerful advancement and retention tools cost nothing.