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Virginia Rometty appeared at the U.S. Masters golf tournament in a pink jacket, not the green associated with membership in the male-only Augusta National typically bestowed on IBM CEOs, the AP reports.
Rometty, sitting in a lawn chair, had a prime location just a few rows behind the 18th green. She is known to be an avid scuba diver, not much of a golfer. But she knew enough about the game to applaud several good shots into the final hole.
Rometty has brought the issue of female members at Augusta National back to the fore since being named IBM's new chief executive earlier this year. IBM is one of the longtime sponsors of the tournament, and its last four CEOs, all males, were invited to be members. Augusta National's chairman, Billy Payne, has refused to provide a substantive answer to that question, saying the club's membership decisions are private.
IBM has also declined to comment, and security around the company's hospitality cabin at Augusta was tight all week.