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Champion® Athleticwear Celebrates 40th Anniversary of Title IX with Women’s Sports Foundation Board Chair and Olympic Athlete Benita Fitzgerald Mosley
The 1970s ushered in two significant milestones in the evolution of women’s fitness -- the passage of Title IX legislation in 1972 and the invention of the sports bra. In celebration of the 40th anniversary of Title IX, Champion Athleticwear, recognized as the founder of sports bras, hosted a special event today in New York City featuring Olympic gold medalist Benita Fitzgerald Mosley, who now serves as the board chair of the Women’s Sports Foundation.
A national survey commissioned by Champion shows a significant improvement in women’s participation in sports and fitness. In the survey, 100 percent of women ages 18 to 24 said they were encouraged to play sports, compared with 75 percent for women ages 25 to 34 and just 45 percent for women ages 55 and older.
During the anniversary event, Champion traced the evolution of sports bras from the very first prototype created in 1977 by Hinda Miller, Linda Lindahl and Polly Smith by sewing together two jockstraps to the latest fabric and design innovations debuting in 2012. What began with the original Jogbra, has expanded to more than 19 different Champion sports bra silhouettes designed for all type of fitness activities, levels of support and sizes.
For spring 2012, Champion introduced the new Champion Sweetheart Neckline Sports Bra and the Champion Seamless Adjustable Sports Bra, both launching at retail stores nationwide this month. In addition, the brand previewed more new sports bra styles planned for late summer and early fall.