Communications, Culture & Society

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

Re:Gender Resources

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Wendy Davis, the over-night liberal and feminist superstar, has pink sneakers. Did you know this fact? Of course you did.
Sexism is not a one-party issue. Expectations to fulfill gender role requirements do not only negatively affect women, but men as well. The cards we...
Do you have ideas on how to transform our body-hating culture into one of size acceptance and body love?  Submit them today!  As part of...
January 28, 2010 posted by adminThe Women's Media Center has launched campaign protesting CBS's decision to air a Focus on the Family ad during the...
May 21, 2009 posted by admin Mass media is the heart of many current debates; however, the nature of the media remains double-edged. On a positive...

News

  • May 24, 2012

    The Atlantic summarizes a study where male and female subjects were found to perceive near-naked men in sexualized ads as human beings, but could only see attractive women as objects

     


  • May 21, 2012

    The AP reports on the "Mommy Wars," the confluence in less than a month of a campaign-trail scuffle involving Mitt Romney's wife, Ann; Elisabeth Badinter's new book; and most of all a provocative magazine cover — conveniently tied...


  • May 21, 2012

    Lynne Parker reflects on an article by Daniel Boffey in the Observer newspaper entitled 'Why women's jokes fall flat in the boardroom' which reviews the findings of a study by Dr Judith Baxter, a linguistics expert, about women's behaviour in the...


  • May 20, 2012

    According to research published by the American Psychological Association, female terrorists are likely to be educated, employed and native residents of the country where they commit a terrorist act - much like their male counterparts.

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  • May 15, 2012

    MSNBC reports on public reactions to women like Hillary Clinton and Rebekah Brooks appearing in public without make-up.