Communications, Culture & Society

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

Re:Gender Resources

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Wendy Davis, the over-night liberal and feminist superstar, has pink sneakers. Did you know this fact? Of course you did.
Sexism is not a one-party issue. Expectations to fulfill gender role requirements do not only negatively affect women, but men as well. The cards we...
Do you have ideas on how to transform our body-hating culture into one of size acceptance and body love?  Submit them today!  As part of...
January 28, 2010 posted by adminThe Women's Media Center has launched campaign protesting CBS's decision to air a Focus on the Family ad during the...
May 21, 2009 posted by admin Mass media is the heart of many current debates; however, the nature of the media remains double-edged. On a positive...

News

  • December 11, 2011

    Psychologists from Middlesex University and the University of Surrey found that when presented with descriptions of women taken from lads’ mags, and comments about women made by convicted rapists, most people who took part in the study could not...


  • December 9, 2011

     Most women are vicious when confronted with other women they perceive as sexy, a recent University of Ottawa/McMaster study concluded, and of course, the press went to town with it. The kindest slant I can put on this is that editors thought...


  • December 5, 2011

    While poor countries are jostling to ensure the lives of their people are protected in a deal on the changing climate being negotiated in Durban, various NGOs, agencies and research institutes are lobbying to get a word into the negotiating text. They...


  • December 1, 2011
    Not only are working mothers multitasking more frequently than working fathers, but their multitasking experience is more negative as well, according to a study in the December 2011 issue of the American Sociological Review. The...

  • November 28, 2011

    For SELF’s 11th ranking of America's best cities for women, the magazine gathered 7,000 bits of data from 100 metro areas and, with an assist from Bert Sperling of BestPlaces.net, sussed out the star sites. Then SELF talked to real-life role...